- Follow the steps on the AdWords homepage to log in to your account | | Understanding the AdWords Dashboard | - The dashboard provides an overview of your campaigns and performance metrics
- There are sections for campaigns, ad groups, ads, and keywords | | Creating Campaigns in AdWords | - Choose the type of campaign you want to create
- Set up your campaign settings, including budget and bidding strategy | | Creating Ad Groups in AdWords | - Ad groups allow you to group similar keywords and ads together
- Choose the keywords you want to target with your ad group and create ads | | Analyzing Campaign Performance | - Important performance metrics include clicks, impressions, CTR, conversion rate, and CPC
- Use performance data to make informed decisions about campaign optimization |
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